Good Charma

The Making of Good Charma: The Peace Bracelet

Not every jewelry line begins with a social goal.  Mine did.  there are two layers to what I created with Good Charma.  The first was to empower the wearer of my bracelets with luck, confidence, peace, and other motivating and healing emotions.  The other is even larger - and relates to our, at times, chaotic world today.

The story of Good Charma begins in Thailand, in 2003, on the eve of war. I was visiting close friends, getting ready to travel solo to Bali, when the U.S. announced its invasion of Iraq. My friends encouraged me not to leave under the circumstances, but I felt that it was important to continue, in spite of (or maybe because of) the political climate.  I arrived in Bali without a cell phone... totally alone, but not.  I was so struck by the beauty of the place and its people, despite global chaos. It blew my mind. Spirituality was in everything that I saw and experienced in this new culture: in the prayer tables, offerings and trinkets, and in the life-sized Buddha statues that seemed at ease in their grandiosity. Everywhere I went I met strangers who wanted to give me talismans that would bring me luck, to share their stories with me, or to teach me about my astrological sign or symbolic animal.  I believed it all!

I was so inspired by the feeling of peace, giving and sharing that I wanted to create something to bring back to my friends that stood for peace and love. That’s when I had my “aha” moment. I had always loved to design and make jewelry, and since childhood was drawn to lucky trinkets and talismans.  Here I was in a land where symbols were revered and where one could collaborate with artisans to create beautiful, high quality jewelry.

I created a bracelet, and named it, in contrast with the Iraq War, the "Peace Bracelet." This bracelet incorporated all of the symbols that I think of when I think about peace. It had six sterling silver strands, composed of tiny silver beads as well as ornate and detailed beads, with a beautiful handcrafted charm on each strand:


Peace Sign Charm

The first charm I selected for the set was inspired by a peace charm given to me by my father.  He collected trinkets from his travels with my mother, and those that he gave to me became my beloved lucky charms.


Peace Medallion Charm

I love words, and weave them into my jewelry as affirmations. I chose four words to be engraved in this medallion: Peace, Love, Harmony, Magic.  The shining disc catches the light and spreads a simple yet powerful message.


Dove Charm

The dove is commonly seen as a symbol of hope and peace. On a deeper level, I was struck by its nurturing qualities, and wanted this symbol to cultivate a movement of peace.


Yin Yang Charm

The yin yang is a symbol of perfect balance.  This small medallion reminds us of the corresponding energies that make up our vast, complicated and beautiful world: dark and light, female and male, life and death, sun and moon, earth and sky, matter and spirit, and on and on into infinity.


Buddha Charm

Even before my trip to Asia, my love for the Buddha has always run deep. On the Peace Set, he is a symbol of compassion, inner peace and patience.


Heart Charm

There’s no chance I would have created a Peace bracelet without including a heart. Universally, the heart represents friendship, trust and of course, love.



I had 20 Peace Bracelets made, and brought them back to the U.S.

I gave the sets to people in the spirit of peace in a time of war.  Those of us who wore the Peace Bracelet sets in those early days felt a sense of harmony, connection, and empowerment. I wore my own set and found myself taking off strands here and there to give to people when I felt like they needed hope or to brighten their day.  The original wearers of Good Charma followed suit and began to gift strands, from one wrist to another, spreading good fortune.

I realized that I wanted to design more bracelet sets.  I wanted to share more and I wanted to GIVE more.  To pay it forward. Because, at the end of the day, what you give, you get back, twofold.


The Peace Bracelet continues to be a favorite in the collection.  I hear stories from Good Charma fans who cherish their sets or who have found joy in giving strands to a loved one. For myself, I still delight in gathering the sparkling strands of the set, feeling the weight of the charms as they brush against each other, tying them with a ribbon and gift wrapping them in our trademark orange box (more on the symbolism of the color orange later!).  I think of the woman who will receive this gift and how it will impact her life.  Deep in my heart I know it will bring her peace, love, harmony and magic.

Peace & Love...


View the Peace Set on >





For a limited time, shop Good Charma rings as low as $30!.  Treat yourself to the jewelry that brings you good luck and make you feel good.  Even better, treat your friends and loved ones to jewelry infused with positive energy!

Shop the sale >>>


July 21, 2016


NEW! Man Charma by Good Charma

We are so excited to announce the launch of our collection of Good Charma bracelets for men.  It’s something that we have been talking about for awhile… creating simple and meaningful styles for fashion savvy guys.  And we’ve done it!

We’ve started the collection small, drawing inspiration from some of our favorite gemstones as well as our signature medium and super ball sterling silver bracelets (sans the charm).

Two of our styles are strung on black onyx, which, for us was a no brainer.  We have always been drawn to the powerful energy of this gemstone, as well as it’s dark as the darkest night color.  Black onyx is well known for it’s protective powers and it’s said that the deep black color absorbs negative energy, clearing the path for a state of emotional well being.

The third style is strung on hematite, one of our best selling gemstones.  Hematite is known for it’s grounding and stabilizing properties and is an excellent stone for centering the mind, body and soul.  The metallic hazy color is cooling and calming.


Men’s 8mm Matte Onyx Bracelet


Men’s 10mm Matte Onyx Bracelet


Men’s 6mm Matte Hematite Bracelet


Each style is accented with a single sterling silver ball, reminiscent of the charms that adorn our signature styles.

While these bracelets were originally created for men, we quickly realized the ladies that make up our small Good Charma team REALLY liked them!  Each bracelet is available in 8″ length as well as 7″ length, to fit a smaller wrist! (who said MAN CHARMA was just for men!)



Shop the Man Charma Collection now >>>

Post written by Julie Webster

Buy 3 Gemstone Bracelets & Get 1 FREE

    Add to your summer stack!  For a limited time, when you purchase 3 Good Charma gemstone bracelets, we will give you a 4th for FREE! 
    DETAILS:  Add 3 gemstone single bracelets to your cart and in the notes section of checkout, tell us which additional bracelet you would like from the Gemstone Single Collection.  Be sure to tell us the charm and the gemstone! 
    Our gemstone are hand selected by our designer and creator, Pamela Fink.  She inspects each strand for the perfect, most beautiful stones. 
Click here to shop the Gemstone Collection
July 14, 2016



As part of our Independent and Inspiring Women Series, we are connecting with and celebrating women in our community who inspire us, who are doing fabulous things, and who, as we say, talk the talk and walk the walk.  We thought Cheryl Labbett of the Canadian boutique, Bluboho (specializing in a curated collection of handcrafted fine jewelry and designers who “ignite a sense of connection and joy”), would be the perfect gal to kick things off with.  We sat down with Cheryl (via Skype) to pick her brain about what inspires her and the key to the success of her thriving boutique. 


Good Charma: How did Bluboho begin?  What’s the origin story?

Cheryl Labbett: [My partner] Maggie [Aurocco] and I both had such a love for unique and inspiring pieces of jewelry.  Me, as a mom, a friend, and a woman, when I want to give something to a woman that I love, I want it to hold some meaning… I want it to become a piece of jewelry that they will carry along with them through their entire journey through life. Where we are, there wasn’t a place to find those pieces of jewelry, so we wanted to create a space where people could come, to tell their story of what they were looking for and who it was for, and then we could help them find that perfect piece that would be meaningful to someone.  So we decided to open Blubho!  We spent a year talking about it: what our space would look like, what was important to us, what we wanted it to feel like, what kind of experience we wanted women or men to have when they came into the store… who we wanted to be in our community and who were the designers that would be in line with what we were creating. Then, the perfect space opened up… you know you are on the right track when things open, doors open and it becomes easy.  It was amazing.  It was magical.  Good Charma was one of the original lines that we carried and continue to love.  We have guests who come in with arms from their wrists to their elbow of Good Charma!

GC: How has the store evolved?

CL: Early on we started to see the impact of the experience we were creating.  People search for a connection and we became really clear about our mission… creating a movement of love, humanity and connection and we do that through our retail experience.  I guess how we’ve evolved is we get more and more clear on how we do that.  We are so clear on what our core values are, that all of our decisions are in line with those values.  All the girls that work for us [use our core values] when handling a situation. People always experience a loving feeling when they come in… acceptance, and we build on those relationships… the relationship that started as a guest walking into a store to buy something turns into a deep friendship. They [guests] come in in times when they have celebrations and also in times when they have bad news.  What we create is something magical.  We are always willing to try things and make mistakes… to figure out what didn’t work so well and what else we could do.  We want to be two steps ahead but we always keep in mind what we are creating.  The big, big, big picture, [which is] creating that movement of love, connection and humanity.


(clockwise) Good Charma Gemstone Bracelets, Bluboho, Good Charma Heart & Spirit Set, Maggie & Cheryl, Bluboho owners.

GC: I’d love to hear about when you first met [Good Charma creator and designer] Pam!

CL: Yes! From the moment I got my first set [a Good Charma Love Set], I had this pull, this intrigue to find out more about the line.  When Maggie and I very first started, we decided to track down Pam.  We emailed her and said we were coming to New York City and we would love to meet.  For us, it’s so important to have a connection and a relationship with our guests but also so important that we connect with the designers we are carrying.  It’s so much easier to speak to their stories if you have personal friendship and connection with them.  She said she’d meet us [at the Time Warner Building in NYC] and it was such a big deal to meet Pam.  She was one of the first designers we were actually going to meet face to face, so we planned our whole day around the meeting.  It was pretty easy to pick her out… we knew who she was and she knew who we were and there were big hugs all around.  She said there was a nice bar upstairs with a view of Central Park, so we sat in front of these big windows… it was such a fun meeting and so nice to hear her story. We love Pam and we love Good Charma…that first meeting… that first hug with her at the bottom of the escalator.. it was great.

GC: What resonates with you the most about Good Charma?

CL: It is such a beautiful line. Whether it’s the tree of life symbol that, for me, is about being grounded, growing your roots and focusing on being strong where you stand, we are able to speak to the meanings of the symbols and the charms. It’s always one of the first cabinets we take people to when they come in with a specific [story]… I have a friend who lost her father, or my niece is going through a tough time, or my daughter is getting married. I think the Good Charma line speaks so easily to all these moments in life.

GC: What is your favorite piece of jewelry?

CL: Honestly, one of my most meaningful pieces is my [Good Charma] Love Set. It was the first piece of Good Charma jewelry that I received and wore and loved and cherished and it is how I first experienced the whole power of putting out good energy.  I have given away 4 of the 6 original strands and I’m saving the last two for my daughters, because they will each get one to those, many years down the road!  I really feel that the Love Set was a little bit of a turning point for me.  Love is one of Bluboho’s core values, and as corny as it sounds, its all about finding it in our hearts to love everyone that we encounter and to treat people in a loving way.  It’s basic but it’s everything.


(clockwise) Good Charma Love Set, Bluboho window, Good Charma Gemstone Bracelets.


GC: You started as one store and you opened a second store… how do you maintain your mission and core values as you grow?

CL: It’s a daily conversation and I don’t think we are growing too fast. We are five years old, we have two stores and now we are looking for a third base, but I think the timing has to be really right and we are very specific in our hiring.  Over the years we’ve developed a way and a list of questions.  We are very slow to hire people and it’s so important that we hire people that live those values and align [with our mission] so that even when Maggie and I aren’t in the stores, the guests are still getting the same feeling… the energy is constant. I really think it’s the wonderful beautiful people that we are hiring and that are being attracted to working with us.  They really believe in the power of what we are doing and what we are creating on an everyday basis.  I’m so grateful… we have an amazing team, and it’s slowly growing, from the first two people we hired in Toronto who are still with us and growing into their roles. Again, I think it’s making sure you are growing your team with the right people and we definitely have the right people.

GC: What have found the most surprising about this endeavor?

CL: Ohh.. Good question.  Well, as someone involved in a small business… I don’t think it surprises me, but it’s hard.  But passion outweighs how difficult it is and I think it reaffirms that when you are involved in something that you are passionate about, for me, it’s almost like I feel, and this is just for me, I’m not speaking for Bluboho, like “ok, this is my purpose, this is what I love.” So, surprising?  It’s surprising how everyone is looking for a connection and we know that because that’s what we stand for. Just a little bit of kindness can shift someone’s whole day.  You know, just a positive touch on the arm, or really listening.  People walk into a store and you say “How are you doing today?” but do you ever really listen?  To the nuances when they say “I’m great” or “I’m ok”? Just being able to make a small little difference… that creates a ripple effect. If someone walks into the store and they walk out feeling better, the ripple effect [that has been created] is not surprising, we read about it all the time, but to actually have it happen, is a beautiful thing.  

GC: Any last thoughts you’d like to share with our readers?

CL: I love what Good Charma is doing.  I love [to see] small businesses supporting each other and wanting to make an impact and to put good energy out into the world!


Interview conducted & written by Julie Webster

Visit the online store:  Visit in person: OAKVILLE STORE, 293 Lakeshore Road East Oakville, Ontario L6J 1J3, YONGE STREET STORE, 2616 Yonge Street Toronto, Ontario M4P 2J5

 Images courtesy of Bluboho. 

May 01, 2016



In honor of the hope and revitalization that the spring season brings as well as Mother’s Day, we have created a collection of pastel hued gemstone single bracelets, adorned with charms with strong properties of love, hope and prosperity.

In selecting our gemstones, we drew inspiration from the 2016 Pantone Color of the Year (colors actually!), rose quartz and serenity.  Rose quartz is a powerful gemstone of unconditional love.  It inspires trust and harmony in relationships and opens the heart to the power of love and the ability to be loved.  The color serenity inspired us to feature the calming and uplifting gemstone, blue lace agate.  It’s properties foster peace and encourage harmony and supportive relationships.

Complimenting the beauty of rose quartz and blue lace agate, we added yellow jade and amazonite, both favorites of ours.  Yellow jade is an energetic and joyful stone, bursting with Divine energy.  It’s delicate yellow color inspires us to stop the bustle of our daily lives and take moment to (yes) smell the roses.

The light green mist colored Amazonite, with it’s powerful calming energy, is said to enhance intuition and trust.  The wearer of this lovely stone will feel a balanced sense of calm and hope.


As always, the charms featured in this collection, are full of meaning.

Angel – love, luck and protection
Asian Coin – prosperity, abundance and good luck
Hamsa – protection, hope and happiness
Heart – harmony, love and beauty
Tree of Life – creativity, spiritual growth and wisdom

Celebrate spring and give your mother, daughter, sister, favorite aunt a beautiful and meaning Mother’s Day gift!  Shop the collection >>> 

Post written by Julie Webster